Let’s be honest.

You’ve probably put time into writing value-packed emails. You’ve shared advice, tips, and helpful content. But when you look at the results, no clicks, no replies, no sales, it’s frustrating.

Here’s the truth most email marketers won’t tell you: it’s not about sending more value. It’s about sending the right kind of value in the right kind of emails.

And most people are missing the three most important types.

In today’s world of short attention spans and noisy inboxes, these three emails will help you build trust, drive action, and make more sales. They’re not complex. They don’t take hours to write. But they work.

Ready to fix your email marketing in just three sends a month? Let’s go.

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Why Your Current Emails Aren’t Working (Even If You’re Giving Great Value)

You’re probably following what you’ve been told: give value, teach helpful stuff, be generous.

And that sounds good in theory.

But here’s the problem, everyone is doing that now. Your audience is drowning in “value.” Every expert, coach, and brand is giving tips, advice, how-tos, and freebies. Their inboxes are packed with it.

So when your email shows up with more of the same, even if it’s great, it gets lost in the noise.

It’s not that people don’t care. It’s that they’re overwhelmed.

On top of that, attention spans are shorter than ever. If someone’s ready to buy now, and you’re still giving value for the next 3 weeks before making an offer, they’ve already moved on. They’ll find someone else who made it easier.

So the old “give value, give more value, then sell” model isn’t broken, it’s just outdated.

What you need now are emails that do more than teach. You need emails that connect, spark emotion, build trust, and invite action.

That’s what the next three emails do.

1. The Reply Email: Start Conversations, Not Campaigns

Most emails today are packed with links, calls to action, and polished designs. But what cuts through that noise is something surprisingly simple: a plain-text email that asks the reader to reply.

That’s it.

This is called the Reply Email, and it works for one powerful reason: it feels human.

No links. No buttons. Just a genuine question and an invitation to reply.

You’re not selling here. You’re connecting. It could be:

“Hey, I’ve put together something new. Want to see it? Just hit reply and I’ll send it to you.”

This kind of message makes people feel like you’re speaking directly to them. It also boosts your email deliverability because when subscribers reply to you, Gmail and other email providers see that as a positive signal. They think, “This sender is trustworthy.”

If you want more engagement, more conversations, and better inbox placement, send one of these every month.

2. The Success Story Email: Share Wins That Spark Action

People don’t just want to know what your product does. They want to know if it works, and more importantly, if it works for people like them.

The Success Story Email is your chance to show that, through real stories.

But don’t just share numbers. Share a journey.

Instead of saying, “Sarah doubled her income,” say:

“Sarah is one of the most determined people I’ve worked with. She’s honest, transparent, and deeply cares about her clients. And last month, she hit her biggest income goal ever.”

By highlighting who Sarah is, her traits, her values, you help your audience connect with her. They start to think, “If someone like Sarah can do it, maybe I can too.”

That emotional connection is what drives sales.

Make this part of your monthly email rhythm. Tell the story of a customer or client who saw results. Celebrate their win and talk about the qualities that helped them succeed. That builds trust and aspiration at the same time.

3. The Personality Email: Show the Human Behind the Business

Your audience wants more than tips and tricks. They want to know you.

The Personality Email is where you let people behind the curtain   not to show off, but to be real.

And real doesn’t have to mean dramatic. Vulnerability isn’t just about sharing struggles or sob stories. It can be light, personal, and joyful.

It might be:

• A quick story from your weekend
• A behind-the-scenes photo from your workday
• A silly detail, like the name of your mobile hotspot

For example, changing your phone’s hotspot name to something funny like “Does my hotspot look big in this?” might seem small, but imagine someone on a train or in a coffee shop seeing it pop up on their screen. It could give them a little smile. A moment of joy.

That’s the kind of personal moment people remember.

Send this type of email once a month to create a connection. Show your personality, your quirks, your real life. Let your readers see who you are outside the business. When they like you, they trust you. And when they trust you, they’re more likely to buy from you.

Why This Works Better Than “Give Value, Give Value, Give Value”

Remember Gary Vaynerchuk’s old formula from 2013? Jab, jab, jab, right hook. That meant give, give, give, then ask for the sale.

But that was before TikTok. Before, inboxes were flooded with AI-generated content. Before attention spans got shorter than a goldfish.

In today’s world, endless value without connection leads to burnout for you and your audience.

These three emails work because they build relationships, spark emotion, and inspire action. They don’t rely on volume. They rely on relevance.

Your 3-Email Monthly Plan

Here’s the full breakdown. Just send one of each of these per month:

1. The Reply Email
Ask for a reply. No links. No hard sells. Just a human conversation.

2. The Success Story Email
Tell a client story. Celebrate their traits. Share the result. Build belief.

3. The Personality Email
Share something real. Show your life. Let people see the person behind the brand.

Simple. Clear. Effective.

Final Thoughts

If your emails aren’t getting replies or sales, this is where to start. You don’t need more value. You need more connection.

These three emails are your path to that. Just one of each per month, that’s all it takes to build deeper relationships, get better results, and finally enjoy sending emails again.

Now you know what to send. The only question is, when are you going to start?

Related episodes

The Affiliate Marketing Playbook: How to Make Sales Without Annoying Your List

Webinars That Sell: Insider Secrets from Jason Fladlien!

How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

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